New visitors are essential to your online business.
Search engines like Google, Yahoo and Bing are the conduit through which a large percentage of the world’s internet traffic flows. To put this number in perspective, in Google alone over one hundred billion searches are performed every month. Wow!
That’s a truly staggering amount of people actively looking for information, and as a business with an online presence, it’s easy to see how important it is to be able to tap into this stream of potential customers. The better placed your website is in the search engine results, the more likely you are to receive new visitors, leads and sales through your website.
Investing in a well thought-out search strategy can improve your bottom line, and reduce spend on other forms of marketing too.
What is SEO?
The search engines rank websites based on many factors. Firstly, the keywords that the visitor enters into the search determine largely the websites that will appear in the results pages. The age of your domain name, how many other websites link to you and how relevant your website content is all play a large part in determining just how high up the page you rank.
Optimising your website to take into consideration all these factors and providing the foundation to capture as many of these visitors is both and art and a science and finding the right people to handle this is critical to ongoing success.
Our team of search engine experts have many years of experience in keeping up to date with the latest optimisation techniques and effectively applying them to your site to give you the best possible chance for high rankings.
An extremely common misconception is that if you build a website the traffic will come. The often horrible truth is that even if you have a brilliant looking and functioning website, unless you invest time and energy into a search strategy it may be a long time before you even get your first visitor, let alone your first sale.
Like anything in life and business, you get out what you put in and search engine optimisation is no different. Investing in a well planned and well executed search engine strategy is investing in the success of your online business.
Planning an effective SEO strategy
Consistent results from search engine optimisation requires careful planning and execution, and a key part of achieving this is a rock-solid process, refined from years and years of results for our clients.
Search Engine Optimisation Setup
- Auditing your current website for SEO opportunities
- Creating an SEO strategy based on your budget and goals
- Researching and choosing the right keywords that will capture visitors for your site
- Professional setup of your website for search optimisation, including semantic HTML coding and correct meta tag implementation across all pages
- Monitoring your keyword performance in Google
- Building incoming links to your website
- Reporting on your performance, traffic statistics and demographics
Want to learn more?
If you would like to get better results from your website, or get some professional advice about ways to start optimizing your website to generate more search engine traffic, then CLICK HERE to request a Free SEO Report and get in touch with our service specialist today.