Plenty of your local competitors are advertising on CraigsList, i.e. click
here to see listings for Nashville Wedding Photography: http://nashville.craigslist.org/search/bbb?query=wedding+photography
( Note: If you’re looking for the hottest, most talented wedding photographer in Nasvhville I can save you some time by directing you to Meishach Moore of Sonrise Photography. )
CraigsList is a free classified ad site that allows you to reach your local or regional audience defined by largest nearby City. Rather than just posting the simple, generic text ads which might get lost in the clutter, consider displaying a postcard type of graphic link which showcases some of your best or most recent work, logo, and web address.
i.e.

or
Publish multiple photos in a professionally designed flyer like this :
Or even better, for a more professional ad that will grab their attention subscribe to a service called Vflyer and post a mini photo gallery.
The free CraigsList account allows you to save your flyer so you can routinely simply copy and paste the code right back into Craigslist after your ad expires. You might even want to make this a weekly routine.