The types KPIs or Key Performance Indicators that marketers would want to track have come along way from the early days of the web when the focus was almost exclusively on Unique Visitors to the website and Total Page Views.  Tracking the right KPIs against a benchmark is essential for an organization to know whether or not their marketing strategy is working across various channels and ad campaigns.

At a glance, some of the top marketing KPIs you’re most likely to want to track are:

  1. Inbound Marketing ROI
  2. Conversion Rate
  3. Cost per Lead
  4. Customer Acquisition Cost (CAC)
  5. Customer Lifetime Value (CLV)
  6. Traffic-to-Lead Ratio (New Contact Rate)
  7. Lead-to-Customer Ratio
  8. Landing Page Conversion Rates
  9. Organic Traffic
  10. Social Media Traffic
  11. Mobile Traffic
  12. Bounce Rate
  13. Trial Subscription Rate
  14. Monthly Recurring Revenue
  15. Number of Comments
  16. Number of Likes and Shares on Social Media

Hubspot provides a really great cheat sheet on six higher-level marketing metrics that CEOs would be most interested in tracking which include:

  1. Customer Acquisition Cost (CAC)
  2. Marketing Percentage of Customer Acquisition Cost (M%-CAC)
  3. Ratio of Customer Lifetime Value to CAC (LTV:CAC)
  4. Time to Payback CAC
  5. Marketing-Originated Customer Percentage
  6. Marketing Influenced Customer Percentage