The types KPIs or Key Performance Indicators that marketers would want to track have come along way from the early days of the web when the focus was almost exclusively on Unique Visitors to the website and Total Page Views. Tracking the right KPIs against a benchmark is essential for an … Read more about List of Top Marketing KPIs
Inbound Marketing is the process of capturing the attention of prospects with specially created content before they are even ready to purchase. It's all about getting found and developing relationships. Inbound Marketing is one of the most cost-effective methods to convert potential customers into … Read more about Inbound Lead Generation Strategies Part 1
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Perhaps you launched a website for your business a few years back but aren't seeing the same results from it as you used to, or maybe you're not getting any results at all. Well, while you've been busy running the day-to-day affairs of your business the way that things are done on the Internet has … Read more about Can your website be found?
As Project Manager for a Children's Rights Advocacy group my team was tasked with creating a Project Plan to outline best practices for successful fundraising for this new nonprofit. The Project Plan incorporates a calendar of related events, a sched ule for planning two annual fundraising events … Read more about Online Fundraising for Nonprofits and Special Causes
A successful Facebook page needs to be engaging, freshly updated and rewarding. Is it possible to create a community of fans around your product, service, business or cause? Maybe you should consider offering cool, fun, polls, videos, podcast updates, tutorials, reviews or something free just … Read more about You Need a Facebook Business Page
The only true measure of effective search engine optimization is your website's ranking for the keywords that your customers are searching for. #1 Ranked websites receive 42% of the clicks #2 Ranked websites receive 12% of the clicks #3 Ranked websites receive 8% of the clicks #4 Ranked … Read more about Image Market Inc. Marketing Approach
The number of individuals and organizations who claim to offer SEO services is so abundant that a consumer might jump to the conclusion that online marketing is a necessary service like an oil change for your car, but must not be too difficult and the services of one company are probably as good as … Read more about Image Market Inc. Online Marketing